Top ten books listed by members of Douban.com, a Chinese site for readers:

1. Wang Shuo - "My Thousand-Year Chill" (Ramblings by Beijing intellectual badboy and blowhard.)
2. Jack Kerouac - "On The Road" (New translation by prominent but aging scholar Wang Yongnian.)
3. Xu Zhiyuan - "The Mournful Youth" (Peking University graduate, LifeMagazine editor, One-way Street Library founder and blogger writes about his youth as a member of China's Generation Y.)
4. Umberto Eco - "Baudolino" (Translated by Yang Mengzhe.)
5. Tian Yuan - "Double Mono" (Beijing author, HK actress, 跳房子 lead singer, and blogger/MySpacer writes about love, youth and self-discovery.)
6. Zeng Zimo - "Ink Marks" (Beijing-born Phoenix TV host, Harvard grad and once-Morgan Stanley New York office analyst's auto-bio is paired with former Hewlett-Packard CEO Carly Fiorina's book for Joyo.com's "Buy Together" feature.)
7. Kenya Hara - "Design of Design" (Muji's Creative Director and director of the Nippon Design Center; translated from Japanese by Zhu E; original title was デザインのデザイン)
8. Cai Kangyong & Kele Wang - "Those Things I Learned From Boys" (Taiwanese TV host joins poet and illustrator for 30 stories about boys.)
9. Yu Dan - "Analects of Zhuangzi" (Prof of classics and media studies at Beijing Normal University interprets the ancients for the post-moderns.)
10. Hong Huang - "A Pointless and Perfect Life" (Ramblings by Beijing aristocrat, controversial publisher and (yes, another) blowhard.)

Makes sense, given that the site was popularized through grassroots efforts starting in Beijing.