Inspired by lunch today, a little bit of internet research:

Hello Pizza
http://www.hellopizza.com.cn/

Lessons of a China Pizza Chain: Frenchman Shuns Premium Market, Slashing Prices and Adding Choices, By Leslie Chang/The Wall Street Journal
http://www.haiguinet.com/bbs/viewtopic.php?t=239540&view=previous

Picolo, Hello Pizza founder 's side business
http://www.picolo.com.cn/