Article copy on the Ruff Ryders homepage reads like a messed up Add-libs puzzle made from a press release issued by a Fortune 500 company:

Surrounded by his Ruff Ryders crew, dogs and bikers, DMX was joined by CEOs Dee and Wah and newly-appointed president of Ruff Ryders, Swizz Beatz. Still, when asked about the status of the Ruff Ryders and whether the movement would be united at Sony, Wah was perturbed and skirted the issue.

Chad “Dr. Seuss” Elliott, a Sony executive and also ironically the producer who originally worked with X on his first single (released on Sony back in 1990), introduced DMX, who found a way to subliminally diss his former label, Def Jam “They sold the home on me. It wasn't about talent anymore.”